This year UNFPA is initiating an exciting campaign #SheCounts, which advocates for the value of women and girls, gender equality and the end of harmful practices. #SheCounts campaign aims to change destructive attitudes and practices which do not value girls and develop the equality in the society. The strength of the campaign is also in supporting the annual report of the State of World Population (SWOP 2020) that has been launched.

Serbia is also a part of this global initiative, particularly UNFPA Serbia as well as NGO Atina.